Greetings and Salutations (It’s is SO totally FRIDAY!!)
Armed with a magic 8 ball, Ouija board, and still tender scars of an advanced degree from the Votec School of Hard Knocks…
…I took a sobering swing at mind mapping out an Online Business.
This is what I came up with.
And at first glance, yes, this looks kinda do-able (Thank you margarita(s) ).
Sure, it’s a little intimidating, like going to your 20 Year High School Reunion thinking that EVERYONE will have put on some weight and you’ll have nothing to worry about, only to find that the popular kids are still as thin, beautiful, and moronic as ever.
But if you’re looking closely, you’ll notice the little “+” sign at the end of every one of those nodes.
Let’s call them the “Plus Sign Buttons of Death” for now.
Pressing all of those PSBD’s, our friendly little mind map becomes a “Holiday Weekend Ruining” document of “I hate you Andy”.
Warning: Please fasten your Depends undergarment before viewing next image.
First, a disclosure: I have a 30inch Apple Cinema monitor (I’m compensating). Even at the smallest zoom level in Mind Jet, said 30 incher still cut off both the top and bottom of this horror show.
Second, I “mailed this in”. That means this was a brain dump from memory without much cognitive effort. Hollywood directors do this all the time. And that means this vision of ultimate woe is woefully (har) incomplete.
The way I see it, you’ve got 2 reactions – 2 choices if you will:
Choice #1 – Cry.
Choice #2 – Rehearse the original (And classic) up-sell line ‘Do you want fries with that” in order to seek gainful employment elsewhere.
Or, there’s a BONUS choice (cause I’m a giver):
Bonus Choice #3 – M.E.S. up your business.
How clever. I used an anagram. (Cause that’s what you do when you lack “teh clever”.)
M.E.S. stands for:
Marketing – everything your company does to create a sale.
Experience – everything that happens to the customer after they give you their money.
Systems – every mechanism, application, vendor, or term-resource that keeps your company running, i.e. Hosting, Accounting, Shopping Carts, Telephony, etc.
When you M.E.S. up your business, you follow these three rules:
- Marketing is operations “ACTIVE”
- Experience is operations “ReActive”
- Systems are ProActive.
If you’re confused, that’s okay. I mean, most of the time, I feel like my peers are splitting the atom and sculpting with marble, while I’m sitting here baffled by the dry macaroni, Elmer’s glue, and glitter that I have to work with.
It’s Friday, so I’ll cut to the chase: M.E.S. is a force-multiplying principle can mean the difference between real wealth and bankruptcy.
And it’s dead simple to use.
Dan Thies and I will be talking about MES, the “Moccisan Method” and 3 other “Successful Outcome” strategies on our “Natural Leverage” webinar.
The Webinar is on Tuesday, September 8th. And it’s totally FREE.
What? I said “FREE”. YEAH!
To attend, all you have to do is REGISTER.
And you can do that RIGHT HERE:
We end our time together today with me wishing you a safe, entertaining, and soul-restoring long holiday weekend. Remember to leave a few hours of drool-time for recovery, and no matter what anyone says the good vodka will STILL give you a hangover.
OH! Almost forgot.
If you wanted to download a PDF version of the “MindMap of Ultimate Woe”, here’s the Link.
Print it out – this way, if anyone ever accuses you of slacking off, just snap this into their face and say:
“This is MY ToDo list. Where’s yours? Yeah, I THOUGHT SO. Hater”
See ya on the Webinizzy!
Andy “Still can’t comprehend why showers get dirty” Jenkins
P.S. Let’s just agree that the P.S. is like a little handy “Do This” footer for folks with ADD.
Come Hang out at my Blog Toy – www.AndyJenkinsBlog.com
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