I’d like you to meet “Mr. Choke in the Clutch”

Let me tell you a fun little story about Andy Jenkins.

I used to be known as a “Mr. Choke In the Clutch”.

I’ll explain:

I played football in High School and for one year in College – Inside Middle Linebacker. During the regular season, I had great stats – lots’ of solo tackles and assists, tons of sacks, etc.

But when it came time for the big games, I blew it – almost always.

While I was on the field during those games, some sort of emotional tidal wave would wash over me – and before I knew what happened, I’d be running half as fast as I could, or hitting half as hard as I was strong.

It positively freaked my coaches out. And for most of my young adult life, I carried this “Choke in the clutch” psychology with me. Consider the following:

About 12 years ago, I got a call from a New York Television production company. They wanted to know if I was interested in coming into the city to edit some material for a TV program. I said “Sure” and they gave me the address and I got on the subway to go.

I arrived in front of the Ed Sullivan Theater – the show was David Letterman.

I called the guy from a pay phone down the street and told him that I couldn’t make it.

10 years ago, I had the chance to spend 2 weeks with Michael Kahn. Michael is Steven Spielberg’s editor. He might be the best feature film cutter in the world.

I didn’t even ask my boss (at the time) for time off from work to do it.

Why am I telling you this? What possible motivation could I have to let you in on what amounts to some of the most embarrassing moments that I have ever had?

Because a few years ago, I figured out why I “Choked in the Clutch”.

I realized that when I was faced with any kind of emotional, physical, or intellectual challenge, my brain had already decided that what I was doing or wanted to be doing couldn’t be done – by me.

I stopped short, missed a tackle, or failed to take opportunity because I didn’t think I was qualified enough to take that opportunity.

On the train ride home from NYC, I imagined what would happen if I became an editor on David Letterman… Would I even remember how to edit? Did I know what was funny? What if they didn’t like what I cut?

What if Michael Kahn told me “Son, uhh…maybe you should stick to corporate video…”

What then? What if those things happened?

I will never know.

I would never get to be the David Letterman editor that went on to cut “Something About Mary”.

I would never be Michael Kahn’s apprentice that went on to cut “Pirates of the Caribbean”.

Even though I was (on paper) a great football player, TV editor, Film Editor… None of the opportunities that came to me were ever acted upon…

That is, until I figured out what the hell was wrong with me. I gave it name:

The “What if?” Syndrome.

“What if I do it wrong?”
“What if I loose money?”
“What if I screw it up?”
“What if they laugh at me?”
“What if they don’t like me?”
“What if I look foolish?”
“What if I’m not as smart as I think I am?”

The real question, the one that I should have been asking myself since 1984 is -

“What if I DON’T?”

Did you know that some people would rather not do anything if they could possibly fail during any of their attempts?

Did you also know that the two most effective methods of learning success are Positive Feedback AND Negative Feedback?

That’s right. You will have the greatest chance of being successful at whatever you do if you’re open to receiving feedback – whether you FAIL or Succeed.

It’s what you do with that feedback that changes your fortunes.

And that’s the problem with about 70% of the people that want to be Internet Entrepreneurs.

Don’t get me wrong, they can get the information. And a lot of them can get the “Right” Information…

They just don’t know how to act on it.

“What do I do? Where do I start? There’s so much!!!”

I’ve said it before and I’ll say it again. Success online all depends on a few factors:
1) Having the right information.
2) Doing something with that information
3) FAIL – but fail forward (Learn what went wrong and how to fix it).
4) A never give up until you have what you want.

Have you ever heard the expression “Hockey Stick Growth”?

It sounds like what it looks like – a short time of meaningless business operations followed by a rocket ship-profile of revenue.

And it’s a growth profile that all of the most prolific names in our business have. They’re chugging along, mostly grinding metal on metal and then BOOM!

I love hearing stories about those lean years because the truth is, they failed – a lot – before they succeeded – and that gives me hope.

That’s one thing that they all have in common – a life-changing “Ah HA!” moment that actually caused a LIFE CHANGE.

This is the other – they do one thing without fail:

They grow their business by following the same steps over and over again. The same steps that got them there in the first place.

And those steps are pretty much identical.

They figure out what their target market wants to buy.
They Drop ship, License, or Build that product.
They sell it to a targeted audience.
They create a base of raving fans and subscribers.
They genuinely LOVE their customers.

Lather, rinse, repeat – cash checks.

I can vouch – Because I copied them and it works.

You see, if you’re overwhelmed – that could be good news.

What I mean is, you could have the same condition that MOST profoundly successful entrepreneurs had. You could be faced with so many possibilities, so many opportunities, and so many uncertainties that you haven’t done anything because you don’t know how to take that information and apply it.

Or you don’t know what to apply it to.

I’d like to suggest a possible solution. It may not be right for you, but then again, it might be exactly what you need.

The link below will take you to a short video:


(Disclosure – this is an affiliate link, sorta…)

It’s for a special offer from Tony Robbins. And I think you should give it a try – sincerely.

Here’s my reasoning:

First, I know everyone is worried about money right now.

The cost to try the product is “shipping only”. Like nine bucks. So, WIN.

Second, I do believe that success is 80% psychology and 20% mechanics. That’s why 70% of people who have tried to start a business online for the last 2 years make less than $1000 a month.

It’s not about having the right info, it’s about having the right mind-set FIRST – and I can totally vouch for that. This series will absolutely take care of that nonsense for good.

Third, Innovation sucks.

There, I said it. If you’re frustrated, or even suffering, you’re probably not in a position to do ANYTHING innovative – and I’ve been there and done that.

So SCREW innovation – copy people that know what to do!

And that’s what this product is all about. And the first month you’ll get to copy Tony and Frank Kern’s methods.

The series is a DVD each month of video interview he does with an expert that makes 7 figures or more online. There’s a companion audio CD, and a work book that lays out the action plan for you to take that month.

Fourth, I’m part of the product. Somewhere, someone must have told a fib about my skills, competence, and teaching ability. Sorry about that, I did try to warn them off…

But as it turns out, I’m going to work with Tony on one of the modules of this series – and I’ve already got my mind map ready to go, so you should be safe. (Note to self – Ask Tony is he likes mind maps)

When I said that it was sort of an affiliate link, I meant that I was endorsing a product that I’m going to work my buns off to help create – because I honestly believe in what we’re doing.

And if you feel like you’re just teetering on the edge of riding your own rocketship, this might be the fuel.

Give it a try:


Be Good,

Andy “Hockey Stick” Jenkins

(Wow, that had some weird connotations.)

  • http://www.shaunguido.com Shaun Guidolin

    Very well said mr stick .. more like a butt end, than the whole stick but I won’t go there…

    Action is the key to any success – even incorrect action, one of these days I’ll figure that out. lol

  • http://henrydicks.com Henry

    Hey Andy,

    I’m normally the guy that signs up for 5-10 new lists per month to get a basic overview what all gurus out there are doing and ends up reading none of them fully, as it’s mostly the same boring old “urgent! make 2039493 in 3 seconds on autopilot” pitching stuff.

    Got on your list two weeks ago and this post is…just great.

    Fun to read, much value in it – at least for a lazy shmuck like me – and selling a product without being obnoxious about it.

    Keep it up,

    P.S. I actually printed this pages out and read them daily. Got a heck of opportunity waiting for me to take action and stop being drunk and screwing around all the time.

  • Crystal

    I’m a closet violinist. I say close because that’s where I play. So intensely passionate yet can barely pluck out twinkle twinkle if I’m on a stage. Wanna know how many solos I’ve passed on because “they weren’t my cup of tea” ??? Or how many times before I started passing on opportunities I actually choked in the clutch and tanked on stage. THAT SUCKS ROYALLY.

    So thanks for writing this for us, Andy….peace brother and hope to see you soon!
    ~Crystal B “the man’s” wife :)

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  • http://www.companiesnow.com.au Rich Muir

    Yep, well that really sums up my 4 years of failing at online ventures. Get excited, got the products, start a little something, then get myself distracted, lose focus and think where I am I up to with that and start again.
    I even dropped the ball totally and just starting to revisit so timely post.



  • Brendon

    I’ve done similar a few times. Got a chance to work for one of the best/film production houses in Australia pre-2000, choked, pulled out at the last minute and stayed in corporate & tvc.

    Got a chance to stream concerts for the millennium celebrations in 2000 and then travel the world doing the same for Madonna & U2, choked really bad said no with a really dumb excuse.

    I had these any many more opportunities (some even better) in the bag if i had just said yes.

    I still prefer the online world as i don’t have to “be” anywhere most of the time. But i do miss the production world energy & buzz.

  • Walter Daniels

    I like what you offer, for two reasons. 1) You’ve got an honest word processor (a very small joke). 2) You’re teaching us from your own life. You’ve taken the risk of “showing us yours,” without waiting for us to go first. That willingness makes us trust you, then the clear honesty of what you’re teaching, cements that trust. Plus, you’re not some Buff, Tanned, Godlike creature. You look like many of us do. IOW, you’re an everyman.